The NFL’s new “Color Rush” campaign introduced an unintended consequence Thursday night: Scores of colorblind viewers were unable to distinguish between the Buffalo Bills‘ red uniforms and the New York Jets‘ green jerseys and pants.
Former New York Giants kicker Lawrence Tynes was one of the affected viewers.
— Lawrence Tynes (@lt4kicks) November 13, 2015
According to the National Eye Institute, as many as eight percent of men and 0.5 percent of women worldwide with Northern European ancestry are in some way colorblind. Recent estimates suggest that 10 million Americans suffer from it.
Red-green color blindness is the most common. Some NFL fans on Twitter said that both Jets and Bills players looked green to them, a view exacerbated by the green turf at MetLife Stadium.
— Michael A. Giarrusso (@MichaelG1) November 13, 2015
The “Color Rush” campaign will cover four Thursday night games between now and the end of the season. Instead of having one team wearing a dark jersey and the other white, as the league traditionally requires, both teams will wear primary colors of their alternate third uniform. Next week, the Tennessee Titans will wear powder blue and the Jacksonville Jaguars will wear full gold uniforms.