Cape Town – Another South African business success story,
Bidvest, has partnered with SA Rugby and on Thursday announced that they will
come on board for the three-Test against Ireland.
The deal between Bidvest – a multinational services, trading
and distribution company listed on the Johannesburg Stock Exchange – and SA
Rugby will see their logo feature on the Springboks’ shorts for the Ireland
series, as well as a logo placement on the field for the Tests.
“The support top South African companies are showing the
Springboks has been very encouraging,” said Jurie Roux, CEO of SA Rugby.
“Bidvest are a South African success story and they have
seen the value of associating with the success story that is the Springboks.
“There are many similarities between Bidvest and the
Springboks. Bidvest operates in a big business environment and is run with
determination and commitment – just like the Boks. They also believe in
empowering people, building relationships and improving lives and it’s great to
have them on board.”
Lindsay Ralphs, CEO of Bidvest, said the new partnership
with SA Rugby showed their commitment to South Africa and one of the country’s
biggest international ‘brands’.
“We’re delighted to be backing the Boks for their series
against Ireland,” said Ralphs. “The Springboks are a byword for South Africa in
the world and we’re proud to be associated with them.
“The incoming series is the start of a new era for Springbok
rugby and we are excited to be a part of this prestigious event. Our
association with the Springboks is a perfect fit for our brand and what we
This comes after SA Rugby on Monday announced it was
partnering with Blue Label Telecoms for the Ireland series.
Blue Label Telecoms’ name and branding will appear on the
Springboks’ jersey for the series as well as in a number of on-and off-field